FAN GEAR

Nike Women’s MLB Cut & Sew Graphics

Women's MLB fan gear epitomizes the fusion of style and team spirit, empowering female fans to showcase their allegiance with pride. From jerseys to tees, each piece serves as a canvas for expressing loyalty to one's favorite team, while embodying a sense of belonging within the larger fan community. Through meticulous design processes and collaborative efforts, seasonal graphics and cut and sew styles are carefully curated to capture the essence of the game and reflect fashion forward trends. These garments, meticulously arranged in dynamic lay-downs, serve as captivating marketing tools, enticing fans to embrace the excitement of the season. When she wears her team's gear, she not only dresses for the game but also celebrates their team's legacy.

ROLE: inspiration & insights, product graphic, print & trim design

EXPLORATIONS

Nike Women’s MLB Cut & Sew Print & Pattern

For numerous MLB seasons, I collaborated on women's fan gear, often incorporating seasonal patterns. One notable theme I explored was "Mesh in Motion," delving into how mesh fabric interacts with the body in various movements, aiming to capture its dynamic essence.

Strategic Designing

Many of the styles that were used for the MLB Fan Gear collections were badge and borrow styles. Often, these styles faced initial price point challenges before graphics were incorporated. My role involved devising innovative solutions each season to distinguish them from similar market offerings and ensure they remained accessible and appealing to the fans.