THE MVP COLLECTION
Nike Women’s NFL Fangear
Our female fan deserves more. Her uniform is different. She deserves apparel that combines function with fashion. She deserves sport and style, together as one. I partnered on the following collection with an apparel designer to create this premium collection, with a select teams approach. It could be taken down into Stadium product by swiping out to price point friendly fabrics, trims, and applications, all while keeping the premium style influence of Nike’s Premium License Expression.
ROLE: research & insights, art direction, product graphic, trims, & print design, color design