NIKE WOMEN’S
CELEBRATING WOMEN IN SPORT INSPIRED BY THE OLYMPICS.
CONCEPT
The Olympic Games serve as a powerful catalyst, inspiring women worldwide to break barriers and redefine what it means to excel in sports. With each competition, female athletes showcase unwavering determination, skill, and grace, proving that gender is no limitation to achieving greatness. From record-breaking performances to triumphant victories, these athletes pave the way for future generations, shattering stereotypes and challenging societal norms. The Olympic Games are not only a platform for athletic prowess but also a celebration of diversity, empowerment, and the indomitable spirit of women in sport. As we witness their achievements on the global stage, we are reminded of the limitless potential within every woman, both on and off the field of play.
ROLE: insights & inspiration, color design, product graphic design
This girl is between the ages of 16-24, a real modern avant-garde girl. She is a feminist. She yoga and kick boxing classes on the weekend and and occasional run after her classes. She lives in a condo in the city, walks everywhere, and is always up for an adventure.
CONSUMER
She pairs sneakers with every outfit.
The first Olympic Games were staged in Olympia Greece. Greece is one of the top places in the world that has a rich supply of beautiful marble.
Merging the ultimate honor in sport, The Gold Metal and the richness of the beautiful minerals creates a sophisticated story to honor these women and the historic games.
